The Reef Doesn’t Need Another Instagram Post—It Needs Action
Marine Conservation Has to Be More Than Marketing Marine conservation has become fashionable. Scroll through Instagram and you will see beautiful underwater photographs, turtles swimming over coral reefs, divers holding signs about protecting the ocean, and companies telling their followers how much they care about the environment. There is nothing wrong with creating awareness. Social media can educate people. It can inspire divers. It can bring attention to environmental problems that otherwise might remain invisible. But there is one problem. A coral reef doesn't know how many likes your Instagram post received. A turtle doesn't care how many people shared your conservation Reel. And a marine park isn't protected because a company added the word "eco" to its marketing. At some point, conservation has to leave Instagram and enter the real world. The reef doesn't need another Instagram post. It needs action. At Oceans 5 Gili Air, that philosophy has increas...
